Travel & sustainability writer
Helping travel brands communicate the good things they’re doing. Without greenwashing.
A decade in travel PR taught me how to find the story. And a background in sustainable tourism has made me allergic to eco-drivel.
If you want to shout about the good things you’re doing, but you’re worried about getting it wrong, I can help.
Services
Let’s face it - travel will never be sustainable.
But travel brands can be more responsible and attract the right kind of customers - 75% of people say they’re interested in travelling more sustainably.
If you want to shout about the good things you’re doing, but you’re worried about getting it wrong, I can help with:
Sustainability messaging
From key messaging and company values to tone of voice and copy guidelines.
Content strategy
A plan to help you decide what to share, when to share it, and where to share it.
Travel copywriting
Words for travel websites, blogs, articles, reports, and case studies.
About me
Hello, I’m Helen. I started my career working on community projects and sustainable tourism in Wales, before spending the next 10 years working in PR for some amazing travel brands and destinations, from Brighton to Bermuda.
I’ve lived in Jerusalem and Rome, London and Liverpool, and all across Wales. I’ve seen the good and the bad - from a traveller’s perspective and a resident’s (Rome at the height of summer… Palestine at any time of year).
I’ve also got a Professional Certificate in Responsible Tourism from the ICRT (International Centre for Responsible Tourism) and a few other qualifications in writing (digital copywriting, travel journalism, UX writing).
Now, I help tourism businesses communicate what they’re doing to be more sustainable, and have a keen radar for green BS.
When I’m not writing or figuring out what to write, I’m being a fair-weather vanlifer, exploring Wales, or trying to keep pot plants alive.
Experience
I’ve been working with words for over 15 years, and have a few real-life certificates to back up these fanciful claims.
I was a PR for ten years – in-house and agency-side – and have been a professional copywriter for five. I’m a member of the ProCopywriters Alliance and am always looking for opportunities to learn.
Testimonials
“Flexible and responsive, Helen has a natural talent for writing that captures the very essence of clients’ key messages.”
Louise Morgan, MD, TMPR
“Helen is an excellent writer, able to effectively communicate about complex issues and businesses on paper.”
James Brooke, MD, Rooster
“I thoroughly enjoyed working with Helen and really valued her input in shaping our brand guidelines and content approach.”
Chris Flynn, MD, Ortharize
“Helen understood very quickly how to capture the feelings, the essence and the message of the content she had to write and correct.”
Beartiz Lecumberri, Documentary Film Maker
“From brand messaging and strategy to PR-focused articles, Helen has consistently delivered great work.”
Tugce Erdem, Senior Marketing Manager, Zeus
“Helen is an accomplished copywriter who really takes the time to understand the brief, brand values and establish the tone of voice.”
Ashleigh Donald, Founder, Halo Business Consulting
Brands I've worked with
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